Batterii Weekly Round-Up: Thoughts On Design Thinking

Posted by Julia Wheeler on Oct 31, 2014 4:30:00 AM

 weekly_roundup

Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun.

As you know, we're pretty immersed in the concept of design thinking. This week we wanted to dig a little deeper to get some insight from some experts in the field. 

Want to add to the conversation? Tweet us at @batterii.

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Topics: Conversations About Innovation

TMRE 2014 - The Market Research Event Takeaways

Posted by Julia Wheeler on Oct 30, 2014 11:29:48 PM

 

As we mentioned earlier this week, the Batterii crew was out at the 2014 TMRE event earlier this week soaking up the newest in consumer research insights... and the Boca Raton sun. Because this event is filled to the brim with amazing research information and takeaways about research, we thought it could be beneficial to round-up some of the interesting tidbits of insight we gained while there. Read below for some nuggets of wisdom from Twitter and some of the highlights of the week

 

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Batterii Director of Innovation Strategy: Design Thinking & Enterprise

Posted by Julia Wheeler on Oct 28, 2014 11:37:00 PM

This is part two of our Q&A with Batterii’s Director of Innovation Strategy, Stephen Jordan. Make sure to check out part one where we talk with Stephen Jordan about what it means to put human needs first. In this post, we'll take it a step further and draw on Stephen's experience in the enterprise world to see how design thinking can make innovation in the enterprise world faster and more efficient. We'll also fill you in on how Batterii can make that process a whole lot easier.

Questions? Hit us up on Twitter @Batterii or Tweet Stephen directly @junkfishjordan.

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Topics: Conversations About Innovation

Batterii Weekly Round-Up: This Week in Consumer Research

Posted by Julia Wheeler on Oct 24, 2014 6:41:00 PM

Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun.

Last week we were focused on innovation and research as we prepared to attend TMRE: The Market Research Event. As we reflect on the event, we're still focused on research and are more inspired than ever. Here are some fun reads to get you excited about the ways research can be used to gain unique consumer insights.

Like what you see? Have any thougts or questions? Tweet us at @batterii.

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Topics: Conversations About Innovation

Using Human Habits To Guide Consumer Research

Posted by Julia Wheeler on Oct 20, 2014 10:30:00 AM


Next week we'll be attending, sponsoring and exhibiting at TMRE: The Market Research Event, which is "focused on the business value of insights, unit[ing] leaders across market research, consumer insights, strategy, innovation, marketing, analytics, shopper insights, media research, ux, customer experience, business intelligence, competitive intelligence and more." One of these leaders and event keynote speakers is Charles Duhigg, author of The Power of Habit. We're really looking forward to hearing his insights on how habits influence purchase habits and wanted to dedicate a blog post to digging in to some of his research. 

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Batterii Weekly Round-Up: Design Thinking & Research

Posted by Julia Wheeler on Oct 17, 2014 6:18:00 PM

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Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun.

Last week it was all about innovation and inspiration. This week, as we gear up for TMRE: The Market Research Event next week, we're highly focused on research and new, innovative ways it can be conducted to be more useful in the design process. For this week's link round-up, we're highlighting some interesting reads about design thinking and the research process. Like what you see? Have any thougts or questions? Tweet us at @batterii.

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Topics: Conversations About Innovation

Batterii Director of Innovation Strategy on putting human needs first

Posted by Julia Wheeler on Oct 15, 2014 2:15:00 AM

 

Now that we’ve introduced you to the concept of design thinking and the way we like to tackle the process, we thought the next logical step would be to introduce you to some of the important people on the Batterii team. We’ll be featuring some interviews on our blog with the Batterii crew to give you some more insight into our product, our beliefs and why we feel design thinking is the best way to conduct research and gain consumer insight. We’ll make sure to include lots of stories and case studies so that you can really see the process at work. We’re kicking these Q&As off with Batterii’s Director of Innovation Strategy, Stephen Jordan. Stephen joined Batterii after a gig at at large enterprise company so he brings years of experience bridging the gap between innovation and process. He’s so passionate about what we're doing here at Batterii that we’ve broken this interview up into two parts. This first part of his interview addresses urgency in innovation and how design thinking is putting human needs first.

Questions? Give us a shout on Twitter @Batterii or Tweet Stephen directly @junkfishjordan.

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Topics: Conversations About Innovation

Batterii Weekly Round-Up: Innovation & Inspiration

Posted by Julia Wheeler on Oct 10, 2014 11:46:00 PM

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Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun.

As you pack up your belongings for the weekend and set your priorities for next week, we wanted to give you a few articles to inspire you -- whether it's a bit of fun or some imaginitive ways brands are thinking big.

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Topics: Conversations About Innovation

Why McDonald's and Coca Cola are Crowdsourcing their New Products

Posted by Julia Wheeler on Oct 7, 2014 6:48:00 PM

As we mentioned in our last post, during the Batterii design thinking process, the "research and inspire" phase is one that involves collecting information from consumers in any number of ways. A highly effective way of gathering information about what your consumers like (or don't like) is to crowdsource. If you have the budget and means, it's the perfect way to get a great amount of data from a large, diverse group of people. We've got some examples of how big businesses are putting this type of research to the test on both large and small scales.

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Topics: Conversations About Innovation

Batterii Weekly Round-Up: Innovation, Empathy & Design

Posted by Julia Wheeler on Oct 5, 2014 12:14:00 AM

Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun.

This week's theme is all about innovation and empathy.

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Topics: Conversations About Innovation

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Visit batterii.com to learn about how Batterii's intuitive mobile and web software can allow teams to explore, connect, and create tomorrow's ideas today.  Whether conducting mobile research missions, spotting trends and developing insights using visual walls, or creating new concepts collaboratively with team members, Batterii provides tools designed around your creative process to achieve repeatable, innovative results. 

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