“Being cool is hard. Staying cool is harder.”
You know them. They’re those people, the ones who intuitively understand the pulse of the now and are always in search of the next-new-thing. They are, in a word, cool. In his article, “The Birth of Cool,” Mike Vuolo tries to determine the point at which cool moved from just describing temperament (a “cool customer”) to describing attitude. Vuolo ultimately finds that while there’s no specific origin for our modern usage of cool, it is very clearly entrenched in everyday language thanks to the "cool cats" of the jazz world. Like jazz, trends are unfixed, changing, and--more often than not--fleeting. That's why it can be so hard to uncover them.