At batterii, we are privileged to partner with amazing companies of all sizes across industries who have a passion for and relentless focus on using human centered design to change the way their organizations innovate in the everyday. While every company culture is unique, what is encouraging is that so many of the challenges and goals are shared, forcing organizations of all types to ask many of the same questions: How can we move beyond incremental innovations and the “same old ideas” to deliver more disruptive and breakthrough concepts? Can we find a way to move from sporadic, serendipitous ideation to a model that makes innovation repeatable? What will allow us to move from a reactive approach to new product development to a proactive framework that identifies trends before they overrun us? How can we change the way our colleagues think about problem solving, and how can we scale these new mindsets and methods across our entire organization?
Some of the world’s most powerful companies have built their success on a continuous innovation pipeline supported by a strong culture. One of the ways a culture is established and reinforced as the company grows is through symbolism. Symbolism is a vehicle for for communicating company values. Symbols can quickly and powerfully deliver meaning to stakeholders. Often, symbolism in the enterprise is used to evangelize innovation across the organization, reinforce the mission of the company, and inspire people to continue innovative pursuits.
"The primary goal was to understand runners’ needs in order to make the best products for athletes."
Innovative cultures often start at the top with leadership. Strong leaders do more than just rally a company around a common ethos and evangelize innovation across the company. They find ways to empower everyone else to innovate, so the collective workforce can maximize its innovation engine.
Here Are 6 Ways Leaders Empower Innovation:
1. They Promote Idea Sharing and Collaboration Across Divisions
Example: The Four Seasons
One of the three tenets guiding the Four Seasons BLUEWATER innovation program is “Sharing Green House Ideas,” which means looking for ways to adapt ideas to other Four Seasons properties.
This is the fourth article in the creativity series:
Today’s successful companies understand creativity is required for innovation. Innovation is what allows companies to continue to compete in an increasingly crowded, globalized marketplace. This is why many leaders are actively looking to make creativity a part of company culture.
Find out how successful companies, like 3M, Atlassian, Google, P&G, and Nike are fostering creativity through corporate culture:
The first part of our creativity series provides an overview of how people think of creativity. Our second post reveals the truth about common misconceptions about creativity. In this edition, you’ll learn about ways to increase creativity at work, so you can solve challenges by thinking differently and taking different approaches.
Creativity is like a muscle, so you need to keep exercising it if you want to be strong. By practicing methods for increasing creativity you can get into a more flexible state of mind that’s capable of reaching new places.
Here are 11 ways you can get your mind to think more creatively:
This is the second article in our creativity series. Read the first article, 22 Definitions of Creativity to Inspire Innovation Leaders.
There are many definitions of creativity. This means a multitude of ideas about how it works. It also means there are many myths perpetuating inaccuracies. For one, let's all get past the idea of creativity as a frivolous exercise played out only within the artistic world.
The supporting research shows creativity is very much a science. We're not guessing about how it works. There is also mounting evidence on both a quantitative and qualitative level supporting the business value of well-managed creativity. Some of the world's most iconic companies are embracing creativity as a discipline (see this Forbes article about GE CMO Beth Comstock) and necessary component of innovation.
As an innovation leader, you're responsible for ensuring a healthy innovation pipeline. And like anything else in the enterprise, this requires collaboration with people across departments. If you want your colleagues to support innovation, you have to get them on board with the value of creativity. By understanding how creativity works, you can communicate how accessible creativity is to everyone. Innovation is often a team sport, and you need to turn people into believers if you want to create a culture of collaborative innovation.
We're going to equip you with the hard evidence needed to bust creativity myths held by even your most stubborn colleagues.
Here are 9 creativity myths to be on the lookout for:
The most successful business leaders know creativity is a discipline worth practicing. Enhancing creativity to increase innovation is a worthy investment into the future of your business. Innovation is the lifeblood of today's companies playing in a hyper-competitive, globalized marketplace moving faster than ever. If you want to stay relevant, you need to innovate. And innovation doesn't happen without creativity.
If you're an innovation leader or are interested or a champion of innovation in your enterprise, these 32 quotes from respected thinkers and businesspeople will remind you just how powerful creativity is.
This is part two in our series that compares design to democracy and politics. Head over to part one to get caught up if you haven't already.
The Appeal of Democracy
The democratic system appeals to people because they can play an active role in politics--they can vote to make decisions about their elected officials, they can run for office themselves, and they can protest when they disagree with decisions made. Democracy grants visibility to citizens and their needs. Just as political campaigns leverage channels such as social media, which serve as a multifaceted platform to disseminate information, generate capital, provide a sense of community, and galvanize support, your company can rely on the support of your community to propel innovation forward.Kaiser Permanente Uses Design Thinking to Improve the Healthcare Experience
The 2008 presidential election ushered in a new relationship between politics, design and technology. The Obama campaign instrumentalized emergent social media sites like Twitter and Facebook to fundraise, share information and galvanize a younger voter population, and it worked. Not only that, it worked very well.
It doesn’t matter how good a product is if, in the end, nobody uses it. -- Don Norman, The Design of Everyday Things
This is part two in our series exploring Don Norman's thoughts on design and how it affects our daily lives. Head over to part one to get caught up if you haven't already.