Want to Inspire Creativity? Take More Risks.

Posted by Joanna Harvey on Sep 21, 2016 12:00:00 PM

 

Innovation can be your company’s most powerful strategic advantage. The ability to innovate consistently differentiates your organization in a crowded and competitive marketplace, while ensuring that you’re able to bring fresh and profitable concepts to the consumer on a regular basis.

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Topics: Creativity

Why Criticism Stimulates Creative Innovation

Posted by The Batterii Team on Sep 14, 2016 12:00:00 PM

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further from the truth. It turns out that criticism and debate – when delivered appropriately – can drive creative innovation and encourage team members to perform optimally.

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Topics: Conversations About Innovation, Getting Started with Design Thinking, Innovating with Design Thinking, Human-Centered Design, Innovation Management, Creative Process

How Constraints Can Grow Creativity and Innovation

Posted by The Batterii Team on Sep 7, 2016 12:00:00 PM

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundaries, because these limits (whether they are artificial or otherwise) push people to use their ingenuity. The fewer resources you have, the more you are required to think outside of the box to get the job done.

When brainstorming how to boost creativity within your corporation, consider manipulating resources to fuel innovation. To get started, here are some powerful variables business leaders can limit to force their teams to stretch and grow creatively: 

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Topics: Conversations About Innovation, Getting Started with Design Thinking, Innovating with Design Thinking, Human-Centered Design, Innovation Management, Creative Process

How to Get Consumer Insights Using Mobile Apps

Posted by Joanna Harvey on Aug 31, 2016 12:00:00 PM

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getting inside of consumers' heads. The key to getting inside of the consumers' head likely rests with their phone. 

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Topics: Conversations About Innovation, Getting Started with Design Thinking, Innovating with Design Thinking, Human-Centered Design, Innovation Management, Creative Process

Using the Consumer to Drive Market Research

Posted by The Batterii Team on Aug 24, 2016 12:00:00 PM

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovating faster than the market demands, launching products that exceed what consumers really want, or investing in great ideas that are too far ahead of their time – drastically reducing your chances of success.

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Topics: Conversations About Innovation, Innovation Culture, Innovation Management, Enterprise Innovation, Breakthrough Innovation, Sustainable Innovation

How Pfizer Shaped its Culture of Innovation

Posted by The Batterii Team on Aug 17, 2016 12:00:00 PM

Pfizer is one of the largest biopharmaceutical companies in the world, with a global presence in over 100 markets. And like many organizations of its size and magnitude, it’s challenged to create breakthrough ideas to continue to be successful in a changing market, pricing pressures, and a declining pipeline. By investing resources to create a culture of innovation, Pfizer now routinely creates great ideas that continually move the company forward. Here’s how they did it:

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Topics: Innovation Culture, Innovation Management, Enterprise Innovation, Breakthrough Innovation, Creative Problem Solving, Creative Process

How to Define the Right Market Research Questions

Posted by The Batterii Team on Aug 10, 2016 12:00:00 PM

“A problem well defined is half solved.” – John Dewey

When market research managers create ineffective market research questions, it’s typically because they’re not working with a well-defined problem. Instead, they have oversimplified the issue, failed to identify the root cause, or are culturally biased toward execution rather than problem definition. This is a major issue because if you can’t adequately define the challenges facing your organization, you have no chance of solving them.

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Topics: Innovation Culture, Innovation Management, Enterprise Innovation, Breakthrough Innovation, Creative Problem Solving, Creative Process