Batterii Blog

News

Sumner lost his job to machines

Since our launch in 2011, Batterii has strived to put you – our users, customers and consumers– at the center of everything we do. By understanding yo...

Design Stories

How to Share Customer Insights Across Teams

If you have ever worked on a creative team, this scenario may conjure up some not-so-awesome flashbacks for you:

Design Stories

How to Conduct Field Work: A Guide for Design Researchers

A major shift is taking place all around us: if you want to win a consumer’s dollar, offering a great product is no longer enough. Consumers today see...

Experience Design

Design Better Experiences, not Products

5 simple tips to guide a new way of working Consumers are opening their wallets to spend more than ever before. But, what they choose to buy is shifti...

Innovation Management

How Leaders Can Foster Innovation

Within any organization, all innovation can be traced back to the leadership. Whether or not your teams are capable of consistently generating fresh i...

Creativity

Want to Inspire Creativity? Take More Risks.

 Innovation can be your company’s most powerful strategic advantage. The ability to innovate consistently differentiates your organization in a crowde...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

Why Criticism Stimulates Creative Innovation

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How Constraints Can Grow Creativity and Innovation

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How to Get Consumer Insights Using Mobile Apps

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...