Batterii Blog

Design Better Experiences, not Products

5 simple tips to guide a new way of working Consumers are opening their wallets to spend more than ever before. But, what they choose to buy is shifti...

Innovation Management

How Leaders Can Foster Innovation

Within any organization, all innovation can be traced back to the leadership. Whether or not your teams are capable of consistently generating fresh i...

Creativity

Want to Inspire Creativity? Take More Risks.

 Innovation can be your company’s most powerful strategic advantage. The ability to innovate consistently differentiates your organization in a crowde...

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Why Criticism Stimulates Creative Innovation

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How Constraints Can Grow Creativity and Innovation

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How to Get Consumer Insights Using Mobile Apps

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

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Using the Consumer to Drive Market Research

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

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How Pfizer Shaped its Culture of Innovation

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

Innovation Culture Innovation Management Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

3 Steps to Define the Right Research Questions

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...