This is the second article in our creativity series. Read the first article, 22 Definitions of Creativity to Inspire Innovation Leaders.
There are many definitions of creativity. This means a multitude of ideas about how it works. It also means there are many myths perpetuating inaccuracies. For one, let's all get past the idea of creativity as a frivolous exercise played out only within the artistic world.
The supporting research shows creativity is very much a science. We're not guessing about how it works. There is also mounting evidence on both a quantitative and qualitative level supporting the business value of well-managed creativity. Some of the world's most iconic companies are embracing creativity as a discipline (see this Forbes article about GE CMO Beth Comstock) and necessary component of innovation.
As an innovation leader, you're responsible for ensuring a healthy innovation pipeline. And like anything else in the enterprise, this requires collaboration with people across departments. If you want your colleagues to support innovation, you have to get them on board with the value of creativity. By understanding how creativity works, you can communicate how accessible creativity is to everyone. Innovation is often a team sport, and you need to turn people into believers if you want to create a culture of collaborative innovation.
We're going to equip you with the hard evidence needed to bust creativity myths held by even your most stubborn colleagues.
Here are 9 creativity myths to be on the lookout for: