Emotional Design & The Design Of Everyday Things: Part Two

Posted by Julia Wheeler on Dec 16, 2014 7:00:00 AM

It doesn’t matter how good a product is if, in the end, nobody uses it. -- Don Norman, The Design of Everyday Things

This is part two in our series exploring Don Norman's thoughts on design and how it affects our daily lives. Head over to part one to get caught up if you haven't already.

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Batterii Weekly Round-Up: Business & Design

Posted by Julia Wheeler on Dec 12, 2014 6:00:00 AM

Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun. This week we're focused on how design thinking is transforming business.  

Want to add to the conversation? Tweet us at @batterii #batteriiweeklyroundup.

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Topics: Conversations About Innovation

Emotional Design & The Design Of Everyday Things: Part One

Posted by Julia Wheeler on Dec 11, 2014 8:30:00 AM

Why do we put up with the frustrations of everyday objects, with objects that we can’t figure out how to use, with those neat plastic-wrapped packages that seem impossible to open, with doors that trap people, with washing machines and dryers that have become too confusing to use, with audio-stereo-television-video-cassette-recorders that claim in their advertisements to do everything, but that make it impossible to do anything? -- Don Norman, The Design of Everyday Things

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Why Compassion Is Important To Research & Human Centered Design

Posted by Julia Wheeler on Dec 9, 2014 7:00:00 AM

One of the major themes you'll see us repeat throughout our conversations on this blog is the role empathy plays in design thinking and human centered design. In his Ted Talk on compassion, Daniel Goleman discusses the role compassion plays in consumerism and our everyday lives, including the effect technology has had on our interaction with others. This feeling of compassion is important as we continue to explore the theme of empathetic research.

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Batterii Weekly Round-Up: Design Thinking In Business

Posted by Julia Wheeler on Dec 5, 2014 6:00:00 AM

Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun. This week we're focused on how design thinking is transforming business.  

Want to add to the conversation? Tweet us at @batterii #batteriiweeklyroundup.

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Topics: Conversations About Innovation

How The Beatles Mastered Design Thinking

Posted by Julia Wheeler on Dec 4, 2014 2:47:08 PM

Design thinking is defined as a way of "creating new and innovative ideas." We thought it might be interesting to ask the question, "are brands really all that different than bands?" In terms of innovators in the music world, no one is as widely recognized as The Beatles. So how did this revolutionary group crowdsource and utilize human-centered design? "You can learn how to play the game. It's easy!" Or so they say...

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The Batterii Design Thinking Field Guide: Mobile Missions

Posted by Julia Wheeler on Nov 25, 2014 8:00:00 AM

In this edition of our Batterii Field Guide series, we'll discuss how to use our Mobile Missions tactic to gather consumer insights. This type of consumer research helps lay the ground work for the design thinking process.

“What people say, what people do, and what people say they do are entirely different things.”  --Margaret Mead

 

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Topics: Getting Started with Design Thinking, Our Design Thinking Tool

Batterii Weekly Round-Up: How Design Thinking Can Change Healthcare

Posted by Julia Wheeler on Nov 21, 2014 6:00:00 AM


Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun. This week we're focused on how design thinking can guide healthcare in a new and more innovative, empathetic direction.  

Want to add to the conversation? Tweet us at @batterii #batteriiweeklyroundup.

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Topics: Conversations About Innovation

The Batterii Design Thinking Field Guide: Store Visit

Posted by Julia Wheeler on Nov 20, 2014 6:00:00 AM

“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.” — Steve Jobs

This is a famously controversial quote that divides researchers and from a man who created one of the most recognizable brands ever. So how did Apple apply this to their products and brand? How can we all make sense of this and use it in our own research? Watch and learn. Literally.

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Topics: Getting Started with Design Thinking, Our Design Thinking Tool

The Batterii Design Thinking Field Guide: Coolhunting

Posted by Julia Wheeler on Nov 19, 2014 6:00:00 AM

 fieldguide_coolhunting-1

Being cool is hard. Staying cool is harder.

You know them. They’re those people, the ones who intuitively understand the pulse of the now and are always in search of the next-new-thing. They are, in a word, cool. In his article, “The Birth of Cool,” Mike Vuolo tries to determine the point at which cool moved from just describing temperament (a “cool customer”) to describing attitude. Vuolo ultimately finds that while there’s no specific origin for our modern usage of cool, it is very clearly entrenched in everyday language thanks to the "cool cats" of the jazz world. Like jazz, trends are unfixed, changing, and--more often than not--fleeting. That's why it can be so hard to uncover them.  

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Topics: Getting Started with Design Thinking, Our Design Thinking Tool

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Visit batterii.com to learn about how Batterii's intuitive mobile and web software can allow teams to explore, connect, and create tomorrow's ideas today.  Whether conducting mobile research missions, spotting trends and developing insights using visual walls, or creating new concepts collaboratively with team members, Batterii provides tools designed around your creative process to achieve repeatable, innovative results. 

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