How Nike, 3M, and P&G Are Fostering Creativity Through Company Culture

Posted by Lindsey Weintraub on Jan 29, 2015 4:00:00 AM


This is the fourth article in the creativity series:

  1. 11 Ways to Increase Creativity at Work
  2. 9 Creativity Myths Hurting Enterprise Innovation Culture
  3. 32 Quotes On Creativity for Innovation Inspiration
  4. How Nike, 3M, and P&G Are Fostering Creativity Through Company Culture


Today’s successful companies understand creativity is required for innovation. Innovation is what allows companies to continue to compete in an increasingly crowded, globalized marketplace. This is why many leaders are actively looking to make creativity a part of company culture. 

Find out how successful companies, like 3M, Atlassian, Google, P&G, and Nike are fostering creativity through corporate culture:

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Topics: Creativity

11 Ways to Increase Creativity at Work

Posted by Lindsey Weintraub on Jan 22, 2015 6:54:00 AM


The first part of our creativity series provides an overview of how people think of creativity. Our second post reveals the truth about common misconceptions about creativity. In this edition, you’ll learn about ways to increase creativity at work, so you can solve challenges by thinking differently and taking different approaches.

Creativity is like a muscle, so you need to keep exercising it if you want to be strong. By practicing methods for increasing creativity you can get into a more flexible state of mind that’s capable of reaching new places. 

Here are 11 ways you can get your mind to think more creatively: 

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Topics: Creativity

9 Creativity Myths Hurting Enterprise Innovation Culture

Posted by Lindsey Weintraub on Jan 15, 2015 5:00:00 AM

This is the second article in our creativity series. Read the first article, 22 Definitions of Creativity to Inspire Innovation Leaders

There are many definitions of creativity. This means a multitude of ideas about how it works. It also means there are many myths perpetuating inaccuracies. For one, let's all get past the idea of creativity as a frivolous exercise played out only within the artistic world.

The supporting research shows creativity is very much a science. We're not guessing about how it works. There is also mounting evidence on both a quantitative and qualitative level supporting the business value of well-managed creativity. Some of the world's most iconic companies are embracing creativity as a discipline (see this Forbes article about GE CMO Beth Comstock) and necessary component of innovation. 

As an innovation leader, you're responsible for ensuring a healthy innovation pipeline. And like anything else in the enterprise, this requires collaboration with people across departments. If you want your colleagues to support innovation, you have to get them on board with the value of creativity. By understanding how creativity works, you can communicate how accessible creativity is to everyone. Innovation is often a team sport, and you need to turn people into believers if you want to create a culture of collaborative innovation. 

We're going to equip you with the hard evidence needed to bust creativity myths held by even your most stubborn colleagues. 

Here are 9 creativity myths to be on the lookout for:

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Topics: Creativity

32 Quotes On Creativity for Innovation Inspiration

Posted by Lindsey Weintraub on Jan 9, 2015 8:00:00 AM

The most successful business leaders know creativity is a discipline worth practicing. Enhancing creativity to increase innovation is a worthy investment into the future of your business. Innovation is the lifeblood of today's companies playing in a hyper-competitive, globalized marketplace moving faster than ever. If you want to stay relevant, you need to innovate. And innovation doesn't happen without creativity. 

If you're an innovation leader or are interested or a champion of innovation in your enterprise, these 32 quotes from respected thinkers and businesspeople will remind you just how powerful creativity is.

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Topics: Creativity

Democratizing Design Part Two: Design For the People, By the People

Posted by Julia Wheeler on Dec 30, 2014 7:00:00 AM

This is part two in our series that compares design to democracy and politics. Head over to part one to get caught up if you haven't already.

The Appeal of Democracy

The democratic system appeals to people because they can play an active role in politics--they can vote to make decisions about their elected officials, they can run for office themselves, and they can protest when they disagree with decisions made. Democracy grants visibility to citizens and their needs. Just as political campaigns leverage channels such as social media, which serve as a multifaceted platform to disseminate information, generate capital, provide a sense of community, and galvanize support, your company can rely on the support of your community to propel innovation forward.

Kaiser Permanente Uses Design Thinking to Improve the Healthcare Experience
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Democratizing Design: Comparing Design Thinking & Politics - Part One

Posted by Julia Wheeler on Dec 23, 2014 8:00:00 AM

The 2008 presidential election ushered in a new relationship between politics, design and technology. The Obama campaign instrumentalized emergent social media sites like Twitter and Facebook to fundraise, share information and galvanize a younger voter population, and it worked.  Not only that, it worked very well.  

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Emotional Design & The Design Of Everyday Things: Part Two

Posted by Julia Wheeler on Dec 16, 2014 7:00:00 AM

It doesn’t matter how good a product is if, in the end, nobody uses it. -- Don Norman, The Design of Everyday Things

This is part two in our series exploring Don Norman's thoughts on design and how it affects our daily lives. Head over to part one to get caught up if you haven't already.

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Batterii Weekly Round-Up: Business & Design

Posted by Julia Wheeler on Dec 12, 2014 6:00:00 AM

Innovation, design and research are some of our greatest passions. That's why we're always on the lookout for new studies and interesting articles on those topics. Each week, we'll share some of our favorite recent reads right here on the Batterii blog so you can get in on the fun. This week we're focused on how design thinking is transforming business.  

Want to add to the conversation? Tweet us at @batterii #batteriiweeklyroundup.

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Topics: Conversations About Innovation

Emotional Design & The Design Of Everyday Things: Part One

Posted by Julia Wheeler on Dec 11, 2014 8:30:00 AM

Why do we put up with the frustrations of everyday objects, with objects that we can’t figure out how to use, with those neat plastic-wrapped packages that seem impossible to open, with doors that trap people, with washing machines and dryers that have become too confusing to use, with audio-stereo-television-video-cassette-recorders that claim in their advertisements to do everything, but that make it impossible to do anything? -- Don Norman, The Design of Everyday Things

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Why Compassion Is Important To Research & Human Centered Design

Posted by Julia Wheeler on Dec 9, 2014 7:00:00 AM

One of the major themes you'll see us repeat throughout our conversations on this blog is the role empathy plays in design thinking and human centered design. In his Ted Talk on compassion, Daniel Goleman discusses the role compassion plays in consumerism and our everyday lives, including the effect technology has had on our interaction with others. This feeling of compassion is important as we continue to explore the theme of empathetic research.

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Welcome to the Batterii Blog! We're passionate about fueling innovation through design thinking and human-centered design processes.  We provide resources for people who are driving enterprise innovation forward.

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