The 6 Step Creative Process We Use for Problem Solving and Innovation

Posted by The Batterii Team on Mar 12, 2015 5:00:00 AM

Far too many companies (in our humble opinion) believe innovation should be isolated within a defined team inside their organization. We’d like to submit a different perspective. What if you could learn to engineer innovation across all of your teams no matter what division or department they belong? Could that drive the culture you’re after, and produce the products and services that people actually want? We think so, and it starts with collaborating on what inspires us at work, at home, on the go, and wherever we are where we're observing the world around us and learning new things.

The truth is, all types of people can contribute to innovation, they just need an understandable process to follow. Those who are successful in developing innovative ideas are usually the ones who know how to work through the steps of the creative process. These people don’t have a superpower, or the secret formula for creativity, they just know the best ways to turn inspiration into innovation. 

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Topics: Creativity, Innovation Management

How to Scale Innovation: Learning from Pfizer's Innovation Journey

Posted by The Batterii Team on Feb 25, 2015 10:51:00 AM

Companies Are Asking the Right Questions About Innovation

At batterii, we are privileged to partner with amazing companies of all sizes across industries who have a passion for and relentless focus on using human centered design to change the way their organizations innovate in the everyday. While every company culture is unique, what is encouraging is that so many of the challenges and goals are shared, forcing organizations of all types to ask many of the same questions:

  • How can we move beyond incremental innovations and the “same old ideas” to deliver more disruptive and breakthrough concepts?
  • Can we find a way to move from sporadic, serendipitous ideation to a model that makes innovation repeatable?
  • What will allow us to move from a reactive approach to new product development to a proactive framework that identifies trends before they overrun us?
  • How can we change the way our colleagues think about problem solving, and how can we scale these new mindsets and methods across our entire organization?
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Topics: News, Innovation Culture, Design Thinking

How Symbolism Drives Innovation Culture at Intuit, Google, and Nike

Posted by Lindsey Weintraub on Feb 12, 2015 4:00:00 AM

Some of the world’s most powerful companies have built their success on a continuous innovation pipeline supported by a strong culture. One of the ways a culture is established and reinforced as the company grows is through symbolism. Symbolism is a vehicle for for communicating company values. Symbols can quickly and powerfully deliver meaning to stakeholders. Often, symbolism in the enterprise is used to evangelize innovation across the organization, reinforce the mission of the company, and inspire people to continue innovative pursuits.


Many companies creatively repurpose objects which have the power to evoke a company's core values, an important moment in its history, the company's resilience, or its ability to triumph in the face of challenges.

For example, Intuit Labs has the kitchen table where Scott Cook and his wife first came up with the idea for the company in its innovation center.

Nike also uses a physical object symbolic of the company’s origin and history - an old Winnebago houses its top-secret Sports Research Lab, paying homage to the company’s early days. Founder Phil Knight would take a Winnebago to track meets to talk with athletes, show them products, and get their feedback. Now, the Winnebago functions as a creative hub for Nike’s cutting edge innovations and perpetuates the story of Nike’s iconic rise to greatness.

Talk about dedication to getting closer to the consumer through ethnographic research and conducting interviews! Even before Nike was a giant player in the industry, they took consumer insights seriously. This committment to a deep understanding of the consumer continues throughout Nike's revered history. Originally established in 1980, the innovation lab was designed to connect to runners. According to the Nike website,

"The primary goal was to understand runners’ needs in order to make the best products for athletes." 

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Topics: Creativity, Innovation Culture, Innovation Management

Power to the People: 6 Ways For Leaders to Empower Innovation

Posted by Lindsey Weintraub on Feb 5, 2015 8:00:00 AM


Innovative cultures often start at the top with leadership. Strong leaders do more than just rally a company around a common ethos and evangelize innovation across the company. They find ways to empower everyone else to innovate, so the collective workforce can maximize its innovation engine. 

Here Are 6 Ways Leaders Empower Innovation:

1. They Promote Idea Sharing and Collaboration Across Divisions

Sharing ideas is incredibly important if you want them to go anywhere. Enterprises need to develop systems for collecting and sharing ideas across departments. It’s important to engage employees, get multiple perspectives, and build ideas off of each other.

Example: The Four Seasons

One of the three tenets guiding the Four Seasons BLUEWATER innovation program is “Sharing Green House Ideas,” which means looking for ways to adapt ideas to other Four Seasons properties. 

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Topics: Creativity, Innovation Culture, Innovation Management

How Nike, 3M, and P&G Are Fostering Creativity Through Company Culture

Posted by Lindsey Weintraub on Jan 29, 2015 4:00:00 AM


This is the fourth article in the creativity series:

  1. 11 Ways to Increase Creativity at Work
  2. 9 Creativity Myths Hurting Enterprise Innovation Culture
  3. 32 Quotes On Creativity for Innovation Inspiration
  4. How Nike, 3M, and P&G Are Fostering Creativity Through Company Culture


Today’s successful companies understand creativity is required for innovation. Innovation is what allows companies to continue to compete in an increasingly crowded, globalized marketplace. This is why many leaders are actively looking to make creativity a part of company culture. 

Find out how successful companies, like 3M, Atlassian, Google, P&G, and Nike are fostering creativity through corporate culture:

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Topics: Creativity

11 Ways to Increase Creativity at Work

Posted by Lindsey Weintraub on Jan 22, 2015 6:54:00 AM


The first part of our creativity series provides an overview of how people think of creativity. Our second post reveals the truth about common misconceptions about creativity. In this edition, you’ll learn about ways to increase creativity at work, so you can solve challenges by thinking differently and taking different approaches.

Creativity is like a muscle, so you need to keep exercising it if you want to be strong. By practicing methods for increasing creativity you can get into a more flexible state of mind that’s capable of reaching new places. 

Here are 11 ways you can get your mind to think more creatively: 

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Topics: Creativity

9 Creativity Myths Hurting Enterprise Innovation Culture

Posted by Lindsey Weintraub on Jan 15, 2015 5:00:00 AM

This is the second article in our creativity series. Read the first article, 22 Definitions of Creativity to Inspire Innovation Leaders

There are many definitions of creativity. This means a multitude of ideas about how it works. It also means there are many myths perpetuating inaccuracies. For one, let's all get past the idea of creativity as a frivolous exercise played out only within the artistic world.

The supporting research shows creativity is very much a science. We're not guessing about how it works. There is also mounting evidence on both a quantitative and qualitative level supporting the business value of well-managed creativity. Some of the world's most iconic companies are embracing creativity as a discipline (see this Forbes article about GE CMO Beth Comstock) and necessary component of innovation. 

As an innovation leader, you're responsible for ensuring a healthy innovation pipeline. And like anything else in the enterprise, this requires collaboration with people across departments. If you want your colleagues to support innovation, you have to get them on board with the value of creativity. By understanding how creativity works, you can communicate how accessible creativity is to everyone. Innovation is often a team sport, and you need to turn people into believers if you want to create a culture of collaborative innovation. 

We're going to equip you with the hard evidence needed to bust creativity myths held by even your most stubborn colleagues. 

Here are 9 creativity myths to be on the lookout for:

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Topics: Creativity, Innovation Culture

Welcome to the Batterii Blog! We're passionate about fueling innovation through design thinking and human-centered design processes.  We provide resources for people who are driving enterprise innovation forward.

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