Using the Consumer to Drive Market Research
It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...
It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...
Batterii interviewed Rowan Gibson, an international bestselling author of three major books on business strategy and innovation, including “Rethinking...
No matter who you are, your world is more complex and more information-packed than ever. To learn more about embracing the messiness that comes with d...
Innovation is all the rage today for companies from small to large, and rightfully so. Evidence of this pressure to constantly reinvent and innovate: ...
Social problems are complex and constantly changing, something the social innovation firm, Design Impact, knows all too well. Design Impact is a group...
More engaged workers. A more responsive organization. Happier customers. It may sound aspirational to some, but these are the potential benefits of ...
Any leader of an organization serious about innovation knows that building the right culture is an essential part of the change journey, and the most ...
Whether stating that “innovation is everyone’s job,” that “understanding customers is everyone’s job,” that “everyone is a designer,” or that we need ...
“Fate favors the curious.” That’s the mantra of Babak Forutanpour, a software engineer who, during his time at Qualcomm, founded and launched a succes...