Batterii Blog

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

 When one innovation is successful, companies inevitably want more. But the challenge then becomes innovating in a bigger, faster, and more productive...

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

Generating great ideas is extremely important when designing a new product of service  experience. While you can quickly organize everyone and a Batte...

We aren’t going to sugarcoat this for you. It’s tough to come up with fresh and unique product ideas on a regular basis, no matter how many brilliant ...

Fresh, innovative ideas are the lifeblood of success, but coming up with genuinely brilliant ones is no easy feat. They tend to emerge unexpectedly an...