Batterii Blog

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

Gathering, sorting, and organizing ideas is a critical part of product design – and it begins as soon as the project launches. Getting organized gives...

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

What if you could change your glasses as frequently as you change your clothes or shoes? That’s now possible, thanks to Frameri, the first interchange...

Batterii spoke with John Favalo and Donna Ricciardi, top marketers at Eric Mower + Associates who have a breadth and depth of experience in power and ...

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...