Batterii Blog

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

Habits are incredibly valuable to consumer insight managers because they enable a deeper understanding of your customers and the patterns that drive t...

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

We sat down with one of our designers, D.J. Trischler, to talk about his creative process and how he has embraced Batterii to work. Trischler shares h...

The Garage Group (TGG) sat down with Stephen Jordan, the former Director of Innovation Strategy at Batterii, to pick his brain about his biggest inspi...

  Are you looking to digitize your consumer learning for lower cost, faster insights about your consumer? If so, digital ethnography may be an effecti...

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...