Batterii Blog

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

 When one innovation is successful, companies inevitably want more. But the challenge then becomes innovating in a bigger, faster, and more productive...

Whether it is finding new ways to stay inspired or continuously trying to find a better way to work, I’m always interested in learning new ways to be ...

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

We sat down with one of our designers, D.J. Trischler, to talk about his creative process and how he has embraced Batterii to work. Trischler shares h...

The Garage Group (TGG) sat down with Stephen Jordan, the former Director of Innovation Strategy at Batterii, to pick his brain about his biggest inspi...