Batterii Blog

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

The following post is part of a blog series profiling creators. Today's creator – Ryan Cayabyab. Ryan is an award winning Independent UI/UX Designer &...

Batterii spoke with John Favalo and Donna Ricciardi, top marketers at Eric Mower + Associates who have a breadth and depth of experience in power and ...

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...

In our quest to interview innovative and design-driven brands, we spoke with Alex Bowman, cofounder and CEO of Casamatic, the home buying platform tha...

This is a guest post featuring a Batterii partner, The Garage Group. The Garage Group is a new kind of strategy firm that helps brands innovate and gr...