Batterii Blog

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

 When one innovation is successful, companies inevitably want more. But the challenge then becomes innovating in a bigger, faster, and more productive...

Consumer insights are invaluable to the product development process. However, not all strategies are created equal. A consumer insights program that i...

In order to create consistently fresh and profitable products, collaboration is absolutely necessary. Teams that are comprised of diverse individuals ...

Gathering, sorting, and organizing ideas is a critical part of product design – and it begins as soon as the project launches. Getting organized gives...

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...