on February 22, 2017 Design Stories

How to Share Customer Insights Across Teams

If you have ever worked on a creative team, this scenario may conjure up some not-so-awesome flashbacks for you:

You’ve just spent weeks doing research for a new project, drudging through industry trends, finding relevant design inspiration, and collecting on-topic consumer insights. You package it all up into a frustratingly underwhelming PowerPoint and head to present your work to a wider group.

Then as you click through your slides in a dark conference room, a hand near the back tentatively sneaks up. “Yes, Keith?” Sweat beads on your forehead because what in the world is Keith about to add here?

Keith: “Hey, awesome work on all this. Just wanted to mention that you should check out the research we did last quarter on this exact same topic. There’s quite a lot of overlap. I’ll send you our decks and research summaries, probably would have saved you a lot of time on this.”

...Ouch. In each of my previous jobs, this sort of scenario was all too common. Unintentional rework was uncovered on every project because we had no structured way of sharing insights and research across teams. Not only was this obviously inefficient, but it left me feeling drained and frustrated every time.

But that’s where Batterii shines. Across the board, our customers use Batterii to leverage collaborative content: accessible to anyone, on any team, at any time. Check out how teams at adidas do that here.

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When we work alongside new companies to set up their Batterii community, we suggest three types of Rooms (you can think of a room like a way better version of a project folder): 

    • Company-wide Rooms
      • Accesible to everyone in your Batterii community
      • Centralized repository of content, indexed and searchable
    • Personal Rooms
      • Individual rooms, which we like to say are the one place to keep “all the stuff you collect"
    • Team/Project Rooms
      • Collaborative workspaces for team projects

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Now let’s take a look at how content flows between these rooms. The Batterii platform is designed to allow you to easily copy content from one room into another. Update the original? No problem, all linked copies will be updated too! Here’s a scenario, where a relevant trend article is collected for personal inspiration, shared with the entire company, and then leveraged by a different team on a related project:Screen Shot 2017-02-17 at 1.35.55 PM.png

Collective deep breath. Isn’t this better than unexpected, panic-inducing comments from Keith during research presentations? We think so, too.

Want to learn more about how to build collaboration for your own team’s research efforts? Contact us at support@batterii.com or sign up for a Free Trial today.

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Jessie Salzbrun

Director of Growth + Analytics at Batterii. Lives in the sweet spot between data and design.