Batterii Blog

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3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

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The 4-Step Creative Process this Innovation Strategist Uses in Batterii

Every week, I have the privilege of working with clients on all manner of teams in every type of industry, so I get a really good view into how they m...

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How We’re Using Batterii to Manage Our Content Pipeline

  The life of a content manager includes reading and scouring the web to stay informed and to constantly find relevant, share-worthy content. No day w...

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How to Extract Deep Consumer Insights From the Social Web

  Are you looking to digitize your consumer learning for lower cost, faster insights about your consumer? If so, digital ethnography may be an effecti...

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Embracing the Consumer Experience: Insights on adidas' Consumer-Obsessed Game Plan

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...

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How to Innovate…Strategically

Innovation is all the rage today for companies from small to large, and rightfully so. Evidence of this pressure to constantly reinvent and innovate: ...

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To Be More Consumer-Obsessed, Embed Design-Driven Approaches Across All Your Teams

Whether stating that “innovation is everyone’s job,” that “understanding customers is everyone’s job,” that “everyone is a designer,” or that we need ...

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Learning How to Innovate Using Coolhunting—Even With the Most Limited Resources

South Africa is a country of extreme contrasts, where the first and third worlds have collided. 42 percent of South African children live in a househo...

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Xavier’s Chief Innovation Officer On the Power of Design Thinking

Last spring, Xavier University students used Batterii to ideate, research and prototype, eventually building a prosthetic for a three-legged service d...