Batterii Blog

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3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

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the Importance of Consumer Insights to the Innovation Process

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

Getting Started with Design Thinking Innovation Management Enterprise Innovation

Using Store Visits to Gather Consumer Knowledge

Store visits allow you to gather first-hand research and inspiration by going on-location to see consumers in their community. Getting out of the offi...

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3 Ways to make Consumer Insights a Competitive Advantage

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

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These Building & Construction Experts Share How to Fuel Product Innovation & Adoption

Batterii spoke with John Favalo and Donna Ricciardi, top marketers at Eric Mower + Associates who have a breadth and depth of experience in power and ...

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Embracing the Consumer Experience: Insights on adidas' Consumer-Obsessed Game Plan

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...

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Find Your Perfect Home Like a Millennial: The Secret Weapon That Is Changing Home Buying

In our quest to interview innovative and design-driven brands, we spoke with Alex Bowman, cofounder and CEO of Casamatic, the home buying platform tha...

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Discovering Insights & Generating Ideas with Gen Z Kids

This is a guest post featuring a Batterii partner, The Garage Group. The Garage Group is a new kind of strategy firm that helps brands innovate and gr...

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Embrace the Messiness? How to Begin to Make Sense of Any Mess

No matter who you are, your world is more complex and more information-packed than ever. To learn more about embracing the messiness that comes with d...