Batterii Blog

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Why Criticism Stimulates Creative Innovation

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How Constraints Can Grow Creativity and Innovation

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How to Get Consumer Insights Using Mobile Apps

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

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Consumer Research Insights in Everyday Life

Habits are incredibly valuable to consumer insight managers because they enable a deeper understanding of your customers and the patterns that drive t...

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3 Ways to make Consumer Insights a Competitive Advantage

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

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How a Designer Uses Batterii to Find Patterns, Iterate & Share His Process

We sat down with one of our designers, D.J. Trischler, to talk about his creative process and how he has embraced Batterii to work. Trischler shares h...

Conversations About Innovation Creativity Human-Centered Design Design Thinking Creative Problem Solving Startup Cincy Creative Process

From Corporate to Startup: Top Lessons Learned

The Garage Group (TGG) sat down with Stephen Jordan, the former Director of Innovation Strategy at Batterii, to pick his brain about his biggest inspi...

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How to Extract Deep Consumer Insights From the Social Web

  Are you looking to digitize your consumer learning for lower cost, faster insights about your consumer? If so, digital ethnography may be an effecti...

Conversations About Innovation Getting Started with Design Thinking Our Design Thinking Tool Innovating with Design Thinking Human-Centered Design Innovation Culture Innovation Management Design Thinking Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

Embracing the Consumer Experience: Insights on adidas' Consumer-Obsessed Game Plan

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...