Batterii Blog

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Why Criticism Stimulates Creative Innovation

Many business leaders fear criticism. They’ve heard that openly critiquing ideas and work product can stunt creativity, but nothing could be further f...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How Constraints Can Grow Creativity and Innovation

Many believe that freedom fuels creativity, but that’s not always the case. In reality, creativity flourishes where there are constraints and boundari...

Conversations About Innovation Getting Started with Design Thinking Innovating with Design Thinking Human-Centered Design Innovation Management Creative Process

How to Get Consumer Insights Using Mobile Apps

Understanding the consumer experience is critical for businesses to be successful, but many companies still fall short on consumer research--and getti...

Getting Started with Design Thinking Innovating with Design Thinking Innovation Management Creative Process

How to Gather and Sort Ideas For Product Design

Gathering, sorting, and organizing ideas is a critical part of product design – and it begins as soon as the project launches. Getting organized gives...

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Consumer Research Insights in Everyday Life

Habits are incredibly valuable to consumer insight managers because they enable a deeper understanding of your customers and the patterns that drive t...

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Using Store Visits to Gather Consumer Knowledge

Store visits allow you to gather first-hand research and inspiration by going on-location to see consumers in their community. Getting out of the offi...

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Embracing the Consumer Experience: Insights on adidas' Consumer-Obsessed Game Plan

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...

Conversations About Innovation Getting Started with Design Thinking Creativity Innovating with Design Thinking Human-Centered Design Design Thinking Sustainable Innovation Creative Problem Solving Interviews with Innovators

What Happens When You Reverse-Engineer Creative Genius?

Batterii interviewed Rowan Gibson, an international bestselling author of three major books on business strategy and innovation, including “Rethinking...

Conversations About Innovation Getting Started with Design Thinking Creativity Innovating with Design Thinking Human-Centered Design Design Thinking Sustainable Innovation Creative Problem Solving Interviews with Innovators

Improving the World Through Design

Social problems are complex and constantly changing, something the social innovation firm, Design Impact, knows all too well. Design Impact is a group...