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Using the Consumer to Drive Market Research

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

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How Pfizer Shaped its Culture of Innovation

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

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3 Steps to Define the Right Research Questions

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

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Four Ways to Scale Your Innovation Process

 When one innovation is successful, companies inevitably want more. But the challenge then becomes innovating in a bigger, faster, and more productive...

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3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

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the Importance of Consumer Insights to the Innovation Process

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

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3 Simple Strategies to Brainstorming Product Ideas

Generating great ideas is extremely important when designing a new product of service  experience. While you can quickly organize everyone and a Batte...

Innovation Culture Design Thinking Enterprise Innovation Creative Problem Solving Creative Process

The First 3 Steps to Brainstorming Product Ideas

We aren’t going to sugarcoat this for you. It’s tough to come up with fresh and unique product ideas on a regular basis, no matter how many brilliant ...

Getting Started with Design Thinking Innovation Management Enterprise Innovation

Using Store Visits to Gather Consumer Knowledge

Store visits allow you to gather first-hand research and inspiration by going on-location to see consumers in their community. Getting out of the offi...