Batterii Blog

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3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

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the Importance of Consumer Insights to the Innovation Process

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

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Consumer Research Insights in Everyday Life

Habits are incredibly valuable to consumer insight managers because they enable a deeper understanding of your customers and the patterns that drive t...

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3 Simple Strategies to Brainstorming Product Ideas

Generating great ideas is extremely important when designing a new product of service  experience. While you can quickly organize everyone and a Batte...

Innovation Culture Design Thinking Enterprise Innovation Creative Problem Solving Creative Process

The First 3 Steps to Brainstorming Product Ideas

We aren’t going to sugarcoat this for you. It’s tough to come up with fresh and unique product ideas on a regular basis, no matter how many brilliant ...

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Five Idea Generation Strategies for Businesses

Fresh, innovative ideas are the lifeblood of success, but coming up with genuinely brilliant ones is no easy feat. They tend to emerge unexpectedly an...

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Rituals & Habits of 8 Creative Collaborators

Whether it is finding new ways to stay inspired or continuously trying to find a better way to work, I’m always interested in learning new ways to be ...

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The 4-Step Creative Process this Innovation Strategist Uses in Batterii

Every week, I have the privilege of working with clients on all manner of teams in every type of industry, so I get a really good view into how they m...

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3 Ways to make Consumer Insights a Competitive Advantage

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...