Batterii Blog

Conversations About Innovation Innovation Culture Innovation Management Enterprise Innovation Breakthrough Innovation Sustainable Innovation

Using the Consumer to Drive Market Research

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

Innovation Culture Innovation Management Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

How Pfizer Shaped its Culture of Innovation

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

Innovation Culture Innovation Management Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

3 Steps to Define the Right Research Questions

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

Conversations About Innovation Creativity Human-Centered Design Innovation Culture Innovation Management Design Thinking Enterprise Innovation Breakthrough Innovation Creative Problem Solving

3 Ways to make Consumer Insights a Competitive Advantage

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

Creativity Innovation Culture Breakthrough Innovation Creative Problem Solving Interviews with Innovators Design Stories Startup Cincy Creative Process

What Inspires Creators?

The following post is part of a blog series profiling creators. Today's creator – Ryan Cayabyab. Ryan is an award winning Independent UI/UX Designer &...

Conversations About Innovation Creativity Innovating with Design Thinking Innovation Culture Innovation Management Breakthrough Innovation Creative Problem Solving Interviews with Innovators Design Stories Creative Process

These Building & Construction Experts Share How to Fuel Product Innovation & Adoption

Batterii spoke with John Favalo and Donna Ricciardi, top marketers at Eric Mower + Associates who have a breadth and depth of experience in power and ...

Conversations About Innovation Getting Started with Design Thinking Our Design Thinking Tool Innovating with Design Thinking Human-Centered Design Innovation Culture Innovation Management Design Thinking Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

Embracing the Consumer Experience: Insights on adidas' Consumer-Obsessed Game Plan

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...

Conversations About Innovation Creativity Innovation Culture Innovation Management Breakthrough Innovation Creative Problem Solving Interviews with Innovators Design Stories Startup Cincy

Find Your Perfect Home Like a Millennial: The Secret Weapon That Is Changing Home Buying

In our quest to interview innovative and design-driven brands, we spoke with Alex Bowman, cofounder and CEO of Casamatic, the home buying platform tha...

Conversations About Innovation Creativity Human-Centered Design Innovation Culture Innovation Management Design Thinking Breakthrough Innovation Creative Problem Solving Startup Cincy

Discovering Insights & Generating Ideas with Gen Z Kids

This is a guest post featuring a Batterii partner, The Garage Group. The Garage Group is a new kind of strategy firm that helps brands innovate and gr...