Batterii Blog

Innovation Culture Enterprise Innovation Innovation Management Sustainable Innovation Breakthrough Innovation Conversations About Innovation

Using the Consumer to Drive Market Research

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead to innovati...

Creative Process Enterprise Innovation Innovation Culture Innovation Management Breakthrough Innovation Creative Problem Solving

How Pfizer Shaped its Culture of Innovation

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

Creative Process Enterprise Innovation Innovation Culture Innovation Management Breakthrough Innovation Creative Problem Solving

3 Steps to Define the Right Research Questions

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

Innovation Culture Enterprise Innovation Innovation Management Conversations About Innovation Interviews with Innovators

Four Ways to Scale Your Innovation Process

 When one innovation is successful, companies inevitably want more. But the challenge then becomes innovating in a bigger, faster, and more productive...

3 Reasons Why Mobility and Flexibility Are Important to Consumer Insights

Consumer insights are invaluable to the product development process. However, not all strategies are created equal. A consumer insights program that i...

5 Ways to Collaborate Through Your Product Lifecycle

In order to create consistently fresh and profitable products, collaboration is absolutely necessary. Teams that are comprised of diverse individuals ...

Innovation Management Creative Process Innovating with Design Thinking Getting Started with Design Thinking

How to Gather and Sort Ideas For Product Design

Gathering, sorting, and organizing ideas is a critical part of product design – and it begins as soon as the project launches. Getting organized gives...

Design Thinking Innovation Culture Innovation Management Enterprise Innovation Innovating with Design Thinking Our Design Thinking Tool Creative Process

3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

Design Thinking Innovation Culture Innovation Management Enterprise Innovation Innovating with Design Thinking

the Importance of Consumer Insights to the Innovation Process

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...