Batterii Blog

Innovation Culture Innovation Management Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

How Pfizer Shaped its Culture of Innovation

With a global presence in over 100 markets, Pfizer is one of the largest biopharmaceutical companies in the world. A cornerstone of their growth conti...

Innovation Culture Innovation Management Enterprise Innovation Breakthrough Innovation Creative Problem Solving Creative Process

3 Steps to Define the Right Research Questions

When research managers create effective market research questions, it’s typically because they’re working with a well-defined problem. But, defining t...

Conversations About Innovation Innovation Culture Innovation Management Enterprise Innovation Interviews with Innovators

Four Ways to Scale Your Innovation Process

 When one innovation is successful, companies inevitably want more. But the challenge then becomes innovating in a bigger, faster, and more productive...

3 Reasons Why Mobility and Flexibility Are Important to Consumer Insights

Consumer insights are invaluable to the product development process. However, not all strategies are created equal. A consumer insights program that i...

5 Ways to Collaborate Through Your Product Lifecycle

In order to create consistently fresh and profitable products, collaboration is absolutely necessary. Teams that are comprised of diverse individuals ...

Getting Started with Design Thinking Innovating with Design Thinking Innovation Management Creative Process

How to Gather and Sort Ideas For Product Design

Gathering, sorting, and organizing ideas is a critical part of product design – and it begins as soon as the project launches. Getting organized gives...

Our Design Thinking Tool Innovating with Design Thinking Innovation Culture Innovation Management Design Thinking Enterprise Innovation Creative Process

3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

Innovating with Design Thinking Innovation Culture Innovation Management Design Thinking Enterprise Innovation

the Importance of Consumer Insights to the Innovation Process

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

Getting Started with Design Thinking Human-Centered Design Design Thinking

Consumer Research Insights in Everyday Life

Habits are incredibly valuable to consumer insight managers because they enable a deeper understanding of your customers and the patterns that drive t...