The life of a content manager includes reading and scouring the web to stay informed and to constantly find relevant, share-worthy content. No day will ever be the same, but what any content manager knows is the importance of effectively managing all your sources including Twitter, Facebook, LinkedIn, podcasts, industry publications, and the dozens of blogs you’re reading each week.
We’re All Curating Some Kind of Content
Even if your role right now isn’t in content creation specifically, in all likelihood, you’re doing some kind of curating of content. If you’re finding, filtering and sharing content around any topic that is meaningful to you—such as sports, current events, food, music, or even the latest trending series on Netflix—then you’re curating content.
Knowing that many of us want to easily collect and store information we’re interested in, here’s how I use Batterii to master my content aggregation and planning process.
Using Walls to Organize Relevant Content
After I set up my dedicated Room for managing content within Batterii, I created the framework that mimics how I naturally work. Content curation includes both research and capturing inspiration; so I structured my Room to allow me to do this efficiently and effectively. My Room can also house all of the content that I’m working on, from an early idea for a post, to a blog that’s nearly ready to go live.
Based on our overall content strategy, my Walls have assets organized around research and inspiration, bookmarking for later sorting, and an ongoing editoral calendar.
First, I’ve set up a group of Walls (also known as an Activity) called Resources + Research, which serves two purposes. It’s a place where I save content, especially resources that I know I’ll want to refer to more than once. An example of such a resource is a social media image sizing document that has the optimized, up-to-date image dimensions for all social media channels. I know I will use that document multiple times, so I placed it in a spot that I can quickly access when I need it.
Throughout the day, I add articles to this Wall when I don’t have the immediate time to read them. If someone sends me a link, if I’m reading a blog, or if I’m scanning through Twitter, I use the Batterii Web Clipper to instantly save those articles.
The Web Clipper lets me include an image from the site (or screen capture of my choosing), as well as any notes I want to add while I bookmark the article. I also have the ability to upload anything I find offline through Batterii’s mobile app. When I “clip” an article, I can choose which Wall to add it to, making organization simple and instantaneous.
Continuing with this example, I add content I’ve only skim-read to the Not Yet Read Wall. After I’m able to “catch up” and read those later, I then further categorize and share those individual articles. When it comes to storing the articles, I drag that article over to its new destination—based on what topic it falls under. Now I’m caught-up on the latest, and I’ve organized all my inspiration and knowledge.
Much of the time, the articles will be visually displayed on a group of Walls that I have labeled Bookmarks. This is where I’m able to organize and further sort all my articles by topic.
To the right, you can see how I have quite a few different Walls to organize what I’m reading. My Walls have been designed so I can aggregate information around these areas shown here.
With so much content available at my fingertips for all these categories, I find that getting very granular in this way works for me.
Using Walls to Display a Visual Editorial Calendar
Using a Batterii backdrop (or a template displayed on your Wall) shown below, I’m able to create an ongoing editorial calendar. I try to keep the calendar as simple as possible, so that others can come into the Content Planning Room and quickly see the highlights of our content management pipeline. Once I know we want to move forward with any given concept for a blog, it is moved onto this calendar:
Our content strategy includes about 4-5 high-level “categories” of content. For example, one content category is trade shows for Batterii. With this layout, I use colored sticky notes that coordinate with each category (or type) of content. In turn, I can see how my content is shaping up against those categories.
Why does this visual layout work best for us?
For one, it’s quick to edit, change, and to get feedback on—all I have to do is move or re-size supporting assets, or add a sticky note anywhere onto my Wall. When needed, I’m able to add supporting documents (LinkedIn profiles, Twitter screen captures, files, audio of our interviews, drafts of posts, etc.) that will help add context to anyone looking over the plan.
Next, if there are any gaps in the calendar, it’s easy to spot. Last, it is an effective way to share and present to my team members, and colleagues can add ideas and content (or assets) to these Walls. From a marketing perspective, we’re able to take a glance at future blog content, and see how it aligns with any upcoming tactics or key initiatives. This might include product updates, conferences, or a specific marketing campaign.
What else do I have in my Content Planning Room?
I also created Batterii Walls to help me keep track of influencers and thought leaders that I want to connect with. This Wall visually displays thought leaders we may reach out to, including those who may guest blog for us. The latest development to the Room is a Wall dedicated to organizing our syndication and blog promotion efforts.
Creators Need a Visual Space to Collect Content, Form Opinions & Spark New Ideas
Learn more about how Batterii can help you find your creative sweet spot: get our latest infographic that provides a roadmap of how to use Batterii Walls to manage your content curation process.