Batterii Blog

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Five Idea Generation Strategies for Businesses

Fresh, innovative ideas are the lifeblood of success, but coming up with genuinely brilliant ones is no easy feat. They tend to emerge unexpectedly an...

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3 Ways to make Consumer Insights a Competitive Advantage

Janet is an employee at a large, multinational consumer packaged goods company. Recently, Janet’s been having an increasingly difficult time locating ...

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Make Work Seamless: How to Bridge the Physical & Digital Worlds

  In order to do their best work, modern teams need to bridge the gap between the physical world and the digital realm.

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See Different: Frameri’s Vision for Changing the Eyewear Industry

What if you could change your glasses as frequently as you change your clothes or shoes? That’s now possible, thanks to Frameri, the first interchange...

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These Building & Construction Experts Share How to Fuel Product Innovation & Adoption

Batterii spoke with John Favalo and Donna Ricciardi, top marketers at Eric Mower + Associates who have a breadth and depth of experience in power and ...

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How We’re Using Batterii to Manage Our Content Pipeline

  The life of a content manager includes reading and scouring the web to stay informed and to constantly find relevant, share-worthy content. No day w...

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How to Extract Deep Consumer Insights From the Social Web

  Are you looking to digitize your consumer learning for lower cost, faster insights about your consumer? If so, digital ethnography may be an effecti...

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Embracing the Consumer Experience: Insights on adidas' Consumer-Obsessed Game Plan

Each year, the Design Thinking Conference brings in thought leaders from some of the biggest global brands, providing attendees with actionable advice...

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Here’s How Street Artists Transform Walls to Tell Stories

On any given day you can find Danny Babcock transforming walls and buildings into entertaining, edgy and memorable masterpieces. Constantly challenged...