Batterii Blog

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Sumner lost his job to machines

Since our launch in 2011, Batterii has strived to put you – our users, customers and consumers– at the center of everything we do. By understanding yo...

Experience Design

Design Better Experiences, not Products

5 simple tips to guide a new way of working Consumers are opening their wallets to spend more than ever before. But, what they choose to buy is shifti...

3 Reasons Why Mobility and Flexibility Are Important to Consumer Insights

Consumer insights are invaluable to the product development process. However, not all strategies are created equal. A consumer insights program that i...

Design Thinking Innovation Culture Innovation Management Enterprise Innovation Innovating with Design Thinking Our Design Thinking Tool Creative Process

3 Features in a Great Product Management Platform

Product managers oversee the product lifecycle for their company and are in charge of driving innovation throughout the process from initial concept t...

Design Thinking Human-Centered Design Getting Started with Design Thinking

Consumer Research Insights in Everyday Life

Habits are incredibly valuable to consumer insight managers because they enable a deeper understanding of your customers and the patterns that drive t...

Innovation Culture Design Thinking Enterprise Innovation Creative Problem Solving Creative Process

3 Simple Strategies to Brainstorming Product Ideas

Generating great ideas is extremely important when designing a new product of service  experience. While you can quickly organize everyone and a Batte...

Innovation Culture Design Thinking Enterprise Innovation Creative Problem Solving Creative Process

The First 3 Steps to Brainstorming Product Ideas

We aren’t going to sugarcoat this for you. It’s tough to come up with fresh and unique product ideas on a regular basis, no matter how many brilliant ...

Conversations About Innovation Innovation Culture Design Thinking Interviews with Innovators Design Stories Creative Process

Rituals & Habits of 8 Creative Collaborators

Whether it is finding new ways to stay inspired or continuously trying to find a better way to work, I’m always interested in learning new ways to be ...

Our Design Thinking Tool Design Thinking Creative Problem Solving Interviews with Innovators Creative Process

The 4-Step Creative Process this Innovation Strategist Uses in Batterii

Every week, I have the privilege of working with clients on all manner of teams in every type of industry, so I get a really good view into how they m...