Batterii Blog

Innovating with Design Thinking Innovation Culture Innovation Management Design Thinking Enterprise Innovation

the Importance of Consumer Insights to the Innovation Process

For an innovation process to be successful, teams need to bring both strategy and creativity to the table. They need to look beyond established bounda...

Using Human Habits To Guide Consumer Research

 

Mobile Technology: Pocket-Sized Research Facility to Engage Consumers

While it's commonly understood that the consumer experience is very important (possibly critical) for business success, a majority of companies contin...

Extending the 4 Walls of Design Thinking

Over the past decade, design thinking has gained popularity across many businesses as an effective method to generate innovation. Its rise is absolute...

Conversations About Innovation

5 Key Drivers for Successful CoCreation

CoCreation has a place in everything we do, from innovation to product development. Our teams at Batterii have led direct initiatives to: Drive the re...

Using Coolhunting to Identify Innovation Opportunities [Infographic]

Far too often I’m asked a question that I can never fully answer, how did I come up with that? To be honest, the answer is really pretty simple… I use...

What Will Innovation Look Like in 2013?

Over the past decade, I've been fortunate enough to have worked with some amazing thinkers who challenge traditional business norms. They fuel creativ...